Wednesday, June 8, 2011

Westfield Spreads Its Wings in the 2011 America in Bloom Competition





After last year’s four bloom rating and two awards, the Downtown Westfield Corporation (DWC) and David Williams of Williams Nursery have expanded their efforts for the National America in Bloom Competition, locally known as “Westfield in Bloom”. As part of the kickoff to this year’s competition, team members of Keller Williams Realty again joined forces and donated a garden to Westfield as part of their National RED (Renew, Energize, Donate) Day. Last year, Keller Williams Realty donated and planted the beautiful rose garden at the North Avenue Train Station. This year, Keller Williams Realty donated and planted the entrance to the large municipal on Elm Street, (near Trader Joe’s) by planting perennial sedum plants with an additional goal to attract butterflies too!

Of the 28 towns which participated in last year’s competition, Westfield NJ has received two of the top prizes in the competition. In order to compete in America in Bloom, Westfield’s community will be scored and judged based upon eight criteria: floral displays, tidiness, landscaped areas, urban forestry, heritage, community involvement, turf and groundcovers, and environmental effort. Working to receive the same gratification this year, businesses, individuals and organizations are encouraged to participate with their own plantings and beautification projects.



Participants in ‘Westfield in Bloom’ may also compete for awards in categories such as: Best Window Boxes, Best Storefronts, Best Planters, Best of Westfield, Best Kid's Gardens, and Best Gardens. Having the community get involved not only helps Westfield Bloom, but instills a sense of pride in the community.



This year’s theme of ‘Attracting the Butterflies’ presents a new goal for the team. Inspired by Diane Genco, local resident and host of a certified Monarch Waystation, Diane has been an active supporter in “Westfield in Bloom”. Diane has been teaching the community about butterflies and gardening for many years. Westfield in Bloom’s theme is to attract monarch butterflies due to the dwindling numbers of the species. These butterflies will also serve as pollinators for Westfield’s plant life.



Free ‘Westfield in Bloom’ butterfly mix seed packets are available at the Downtown Westfield Corporation office at 105 Elm Street, as well as Williams Nursery, 524 Springfield Avenue, Westfield, NJ.

America in Bloom is an independent, non-profit 501(c)(3) organization dedicated to promoting nationwide beautification programs and personal and community involvement through the use of flowers, plants, trees, and other environmental and lifestyle enhancements. America in Bloom provides educational programs, resources, and the challenge of a friendly competition between participating communities across the country.

For more information, visit americainbloom.org or westfieldinbloom.com.
Photo by Millicent K. Brody.


Photo caption: As part of their national RED (Renew, Energize, Donate – Give Where You Live) Day, Keller Williams, the second largest real estate company in America, associates worked with Dave Williams of Williams Nursery and Sherry Cronin, Downtown Westfield Corporation for a ‘Westfield in Bloom’ project. Keller Williams associates included: Cara Moxley and Howard Bunn, Operating Partners of the Summit Office and Amy Tenny, Team Leader. Associates included: Robert Winter, Jen Colamedici, Teri Malone, Pat Marlinski, Jen Lovito, Susan Powell, Beverly Caldora, Susan Massa, Maureen Illanovsky, Jerry Illanovsky, Mike Cain, Laura Brockway, and David Lluberes.

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